ABT Campaign Performance

Google Ads & Meta Ads — Ohio & New Jersey

Jan → May 2026
📊 Google Ads
📘 Meta Ads
Google Ads
Total Spend
$38,316
Total Conversions
311
Blended Cost/Conv.
$123
Total Clicks
3,782
Months Tracked
5
Total Spend
$38,316
All campaigns, 5 months
Total Conversions
311
Jan through May
Avg. Cost / Conv.
$123
Blended all campaigns
Total Clicks
3,782
All locations
Spend Over Time
Monthly spend per campaign ($)
Clicks Over Time
Monthly clicks per campaign
Conversions Over Time
Monthly conversions per campaign
Monthly Spend by Campaign
Stacked total per month ($)
Monthly Conversions by Campaign
Stacked total per month
Spend vs. Performance Over Time
Compare monthly spend against clicks or conversions by location
Campaigns — click any card to drill in
OH — In Home
Cleveland / Columbus
5-Month Spend
$1,636
Total Conversions
40.6
✓ Conv. rate 7–14%
OH — Columbus Center
5-Month Spend
$14,906
Total Conversions
101
⚠ Cost/conv. $51 → $235
OH — Beachwood Center
5-Month Spend
$11,054
Total Conversions
145.4
✓ Top performer overall
NJ — Central (Home)
5-Month Spend
$10,760
Total Conversions
23
✗ Conv. rate stuck 1–2%
Full Data — All Google Campaigns by Month
CampaignDaily BudgetMonthly SpendDaily Actual Spend ConversionsCost / Conv.Conv. RateClicksCTRAvg. CPC
Key Insights
Top Performer
Beachwood Center leads with conversion rates of 13–18% every month and among the lowest cost-per-conversion in the portfolio. January and February came in at just $28–$36 per conversion.
NJ Efficiency Problem
NJ Central (Home) has a persistently low conversion rate of 1–2% across all five months. Cost-per-conversion hit $1,158 in April despite a $175 daily budget. Spend is not translating to results.
Columbus ROI Sliding
Columbus Center's cost-per-conversion climbed from $51 in January to $235 in May as budget scaled from $25/day to $211/day. Diminishing returns may warrant a budget review.
March / April Spend Surge
Total monthly spend jumped from $2,910 in February to $11,648 in March and $11,810 in April, driven by major budget increases to Columbus and Beachwood. May pulled back to $9,281.
Meta Ads
Total Spend
$26,604
Total Results
226
Blended Cost/Result
$118
Campaigns
5
Months Tracked
5
Total Spend
$26,604
All campaigns, 5 months
Total Results
226
Jan through May
Avg. Cost / Result
$118
Blended all campaigns
Spend Over Time
Monthly spend per campaign ($)
Results Over Time
Monthly results per campaign
Monthly Spend by Campaign
Stacked total per month ($)
Cost Per Result Over Time
Monthly cost per result per campaign ($)
Spend vs. Results Over Time
Compare monthly spend against results by location
Campaigns — click any card to drill in
NJ — Home Based
5-Month Spend
$5,087
Total Results
26
⚠ Highest cost/result
Columbus — Center
5-Month Spend
$5,377
Total Results
42
✓ Strong Jan performance
Cleveland — Center
5-Month Spend
$5,379
Total Results
41
⚠ Cost/result improving
Cleveland — Home Based
5-Month Spend
$5,379
Total Results
64
✓ Top performer — best CPR
Columbus — Home Based
5-Month Spend
$5,382
Total Results
53
✓ Consistent results
Full Data — All Meta Campaigns by Month
CampaignMonthly SpendResultsCost / Result
Key Insights
Top Performer
Cleveland Home Based leads with 64 total results and a blended cost-per-result of $84 — the most efficient campaign in the Meta portfolio by a significant margin.
NJ Underperforming
NJ Home Based produced only 26 results at a blended $196 per result — nearly 2.3x the cost of the top performer. Consistent pattern across all five months with no clear improvement trend.
Improving Efficiency
Most campaigns saw cost-per-result decline from January to May. Cleveland Home Based dropped from $138 in January to $65 in May, and Columbus Home Based from $173 down to $102.
Spend Evenly Distributed
All five Meta campaigns are receiving nearly identical monthly budgets (~$900–$925/month in May), regardless of performance differences. Reallocating toward Cleveland and Columbus Home Based may improve overall efficiency.